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Our Story
In Indian culture, it’s believed that five elements: earth, water, fire, air, and space make up everything in the universe. They’re different, but together, they build the wholeness. That belief inspired our name: Paancho. A name that is grounded on these 5 elements.
Paancho was created because we saw a gap. Ethnicwear felt stuck: either too traditional to wear often, or too trendy to keep. And most of it came at a price that didn’t feel fair.
We knew Indian women deserved better. So we built a brand that brings all the right 5 elements together: thoughtful design, breathable fabrics, season-friendly prints, accessible everywhere, and at a pricing that wouldn’t burn a hole in your pocket.
When all five come together, it just feels right. That’s what Paancho stands for.
Our Inspiration
We started with a simple belief: Indian women deserve ethnic wear that looks beautiful, feels comfortable, and is priced fairly. Our goal was to fill that gap with thoughtful, season-ready designs.
Mansi Khandelwal, Founder
How did we start?
“I grew up in Jaipur, a home-town known for its historic, yet colourful culture. As a little girl, I would watch my mother drape her saree. I’d wrap dupattas around myself, trying to mimic her poise, unaware that those innocent moments were planting the seed of something much bigger.
Wearing ethnic has always been more than a style choice. It's where I feel most myself. That feeling is what led to the birth of Paancho, a homegrown brand inspired by the five elements of nature, just like the traditions we come from. We’re here to bridge the gap between heritage and trend, creating everyday ethnic wear that’s both grounded and modern.”